Soonta
Here’s how we changed their socials game
Soonta’s Secret Recipe for Catering Growth: Meta Ads + She Social
6x ROI in 4 weeks
224,467 impressions
6% CTR
An Overview:
Client: Soonta – a South Australian food franchise serving fresh Vietnamese fusion cuisine
Key Services:
- Paid Meta Ads & Paid Social Media
- Content Creation for Paid Campaigns
Before She Social:
Soonta wanted to boost residential catering orders, but most customers only thought of them as a dine-in option. With little awareness that catering was even available, potential clients would head elsewhere for their events.
The She Social Solution:
We dug into the data and audience insights to build a campaign that would resonate.
🎯 Identified key audiences: young students hosting events and women aged 35–55 planning gatherings
🎥 Created a fun, relatable skit What Your Party Food Says About You comparing Aussie classics (fairy bread, TimTams) with Soonta as the fresh new catering option
🔀 Ran A/B testing with creative variations targeting scenarios like family reunions and girls’ nights
💡 Focused on scroll-stopping storytelling to both educate and engage
The outcome? A campaign that hit the sweet spot between humour, relatability, and cultural relevance, sparking orders and brand awareness.
What Happened Next:
- The creative skit captured attention instantly and delivered huge awareness gains
- Meta Ads drove consistent catering enquiries while maximising ROI
- Insights from early campaigns helped refine audiences for future growth.
“I met Vanessa at a networking event and was immediately impressed by her unique and targeted approach to social media marketing. She brings incredible energy and professionalism to every content shoot, making the process both fun and productive. Working with Vanessa has not only delivered impressive creative results (6x ROI in 4 weeks) and impactful campaigns but also opened new possibilities for our brand. Marketing may seem easy but is one of the hardest professions — and Vanessa makes it look effortless with her creativity, care, and ability to truly connect.”
— Skylar, Marketing Manager, Soonta
The Takeaway 💡
With a small budget, every creative choice counts. By crafting ads that actually resonate with the audience, Soonta unlocked serious ROI and awareness in a space they had struggled to crack.
She Social proved once again: fun, culturally relevant content + data-driven targeting = results that stick.
Ready for real results?
Reach out to us today. We would love to work together!