Client: Sip & Sear – Newly launched Korean BBQ restaurant in Burnside

Key Services:

• Social Media Strategy & Launch Hype

• Content Creation (Lo-Fi + Hi-Fi)

• Paid Social Media Advertising

• Website Video Content

Sip & Sear entered the market as a freshly launched Korean BBQ restaurant in Burnside with a strong concept, but like many new venues, the key challenge was momentum.

• Needed to create immediate hype and awareness before opening

• Wanted to drive strong booking demand for launch nights

• Required high-quality content that captured the energy, atmosphere, and experience of the venue

• Needed paid advertising that would not just generate views, but turn attention into real foot traffic and bookings

 To bring Sip & Sear to market with impact, She Social focused on building excitement fast and making the launch feel unmissable.

We delivered:

• Lo-fi and hi-fi content creation to capture both the polished brand experience and the social-first, relatable feel audiences engage with

• Website banner videos that elevated the digital presence and gave the brand a premium, high-energy first impression

• Three paid ad variations designed to test messaging, creative angles, and audience response

• A launch content approach centred around hype, atmosphere, and craving-worthy visuals to make people want to book immediately

The result? A standout launch campaign that created serious buzz, drove traffic at scale, and turned attention into packed opening nights.

With Sip & Sear, we proved that a successful launch is about much more than simply posting pretty content. When you deeply understand the target audience, know what creates excitement, and pair that with the right paid strategy, you can generate real momentum fast.

The biggest lesson? Hype works when it is intentional. Great creative gets attention, but when you combine scroll-stopping visuals, strategic messaging, and paid spend behind the right concept, you create demand people want to act on immediately.