Elita
Here’s how we changed their socials game
Giving Pets “More Good Years” with Elita
Viral Reel hit 580K views, 10K likes, 400 shares
3M+ profile views in just 8 months (80% organic)
+3,081% follower growth on Instagram
An Overview:
Client: Elita – Australia’s first stem cell bank for pets
Key Services:
- Social Media Strategy & Management
- TikTok + Instagram Content Creation
- Creative Shoots & Campaign Development
Before She Social:
Elita had a groundbreaking product (the first pet stem cell bank in Australia) but they were struggling with awareness.
Paloma, Elita’s powerhouse CEO, needed to step back into her leadership role and bring in a team who could:
- Execute a consistent content strategy
- Win the hearts of pet parents with authentic, scroll-stopping content
- Build social proof and awareness at scale
The She Social Solution:
We rolled out a multi-platform strategy designed to build awareness and community through storytelling:
- 📱 6x Instagram Reels + 6x TikToks weekly
- 🎥 Creative shoots & in-house filming (with our furry models!)
- 🎯 Platform-specific optimisation (IG for relatability, TikTok for viral reach)
- ❤️ Top-of-funnel “shareable moments” to spark tags, DMs, and conversations
The focus? Relatable, easily digestible content that pet parents would share, send, and save.
What Happened Next:
- One playful video featuring Edgar, Elita’s Chief Morale Officer, went viral with 569K views — and set off a wave of momentum across all platforms.
- Consistency and storytelling turned Elita’s socials into a trusted hub for pet parents looking for healthcare innovation.
“Working with the She Social team has been a huge unlock for Elita. The impact has been awesome — one video reached over half a million views and a follow-up hit 30k+. Those early viral moments have been incredibly useful as we build our online brand and learn how best to use social for education, awareness, and community.”
— Paloma, Co-Founder & CEO, Elita
The Takeaway 💡
When you mix creativity, consistency, and scroll-stopping storytelling, awareness doesn’t just grow…it explodes. Elita’s proof that with the right social strategy, even the most complex products can connect emotionally and win over communities online.
Ready for real results?
Reach out to us today. We would love to work together!